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April 16, 2024

The 3 Key Stages of Customer Engagement & How to Use Them in Your Business

April 16, 2024/ Amey Lee
The 3 Key Stages of Customer Engagement & How to Use Them in Your Business

In this article, I share my simple, clear and easy to implement way of engaging your customers with the right message at the right time in their journey with your brand.

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April 16, 2024/ Amey Lee/
Tribe
March 13, 2024

How to Write FAQs That Help Your Customers (and Google)

March 13, 2024/ Amey Lee
How to Write FAQs That Help Your Customers (and Google)

Questions anyone?

Let’s take a look at why FAQs are such a useful tool for your business, and how you can create FAQs your customers and search engines will love.

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March 13, 2024/ Amey Lee/
Content Creation, Tribe
February 29, 2024

Your Brand vs Your Branding: Why they aren't the same thing.

February 29, 2024/ Amey Lee
Your Brand vs Your Branding: Why they aren't the same thing.

Building a strong brand is about more than a logo.

And your branding, is not your brand.

In this article I explore the differences and why your brand beyond your logo should matter to your business.

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February 29, 2024/ Amey Lee/
Brand Story Strategy
February 02, 2024

What Brand Story Strategy Really Is (And How To Get Started)

February 02, 2024/ Amey Lee
What Brand Story Strategy Really Is (And How To Get Started)

Brand Story is more than a marketing tactic. Brand Story is a strategy. For creating connection with your ideal customer. For building a powerful brand.

In this article I explain what Brand Story Strategy is, and how to get started on creating yours.

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February 02, 2024/ Amey Lee/
Brand Story Strategy
January 18, 2024

Why the Curse of Knowledge is Killing Your Marketing (& How To Fix It)

January 18, 2024/ Amey Lee
Why the Curse of Knowledge is Killing Your Marketing (& How To Fix It)

Are you falling into the trap of assuming your customers know what you know?

In this article, I explore how being a specialist could be letting your marketing message down, and how to fix it.

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January 18, 2024/ Amey Lee/
Content Strategy
January 04, 2024

My Top 5 Books from 2023 for Your Summer Reading List

January 04, 2024/ Amey Lee
My Top 5 Books from 2023 for Your Summer Reading List

Wherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.

Here’s my top five picks from last year for you to enjoy.

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January 04, 2024/ Amey Lee/
Summer Reading List
December 21, 2023

It’s Not A Christmas Jingle 2023

December 21, 2023/ Amey Lee
It’s Not A Christmas Jingle 2023

Marketing jingles are an excellent example of how a brand can share its personality.

So, in place of Christmas Carols, I’m sharing my Top 5 Not A Christmas Jingles for 2023. Read on to find out what they are, and why they make great pieces of marketing.

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December 21, 2023/ Amey Lee/
Brand Personality
December 08, 2023

The Top 7 Marketing & Content Trends SMEs Should Watch in 2024

December 08, 2023/ Amey Lee
The Top 7 Marketing & Content Trends SMEs Should Watch in 2024

What a whirlwind of a year it’s been for brand, content & marketing.

What could 2024 possibly hold? Read on to discover my top trends for SMEs so you can be ready to take on whatever challenges the year ahead has in store.

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December 08, 2023/ Amey Lee/
Content Strategy
November 24, 2023

Email Marketing is Changing in 2024. Will Your Business Be Ready?

November 24, 2023/ Amey Lee
Email Marketing is Changing in 2024. Will Your Business Be Ready?

Massive changes are coming to Gmail. And that means huge changes for email marketers. Read on to find out what’s coming and what to do about it.

Read More
November 24, 2023/ Amey Lee/
Content Strategy
November 09, 2023

Why Content Pillars, Themes & Topics Are Key to Better Content

November 09, 2023/ Amey Lee
Why Content Pillars, Themes & Topics Are Key to Better Content

What are Content Pillars exactly? And how should you be using them (along with Themes and Topics) to create better content for your audience?

Find out why they’re a key part of Content Strategy in this article.

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November 09, 2023/ Amey Lee/
Content Strategy
October 24, 2023

The Content Matrix: What it is and how it will help your marketing

October 24, 2023/ Amey Lee
The Content Matrix: What it is and how it will help your marketing

Content is a complex beast.

But you can make it simpler and less overwhelming with a Content Matrix. I explain what this is and show you how to create one in this article.

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October 24, 2023/ Amey Lee/
Content Strategy
October 12, 2023

How to Choose the Best Content Channels for Your Business

October 12, 2023/ Amey Lee
How to Choose the Best Content Channels for Your Business

When the world is screaming at you to do more, more, more, you need to take a step back and think about which content and marketing platforms will help you achieve your business goals.

Here’s how to choose the best content marketing channels for your business.

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October 12, 2023/ Amey Lee/
Content Strategy
October 01, 2023

The Powerful Feedback Framework: How to Take & Make It Useful

October 01, 2023/ Amey Lee
The Powerful Feedback Framework: How to Take & Make It Useful

Being in business means we’re always creating something. And creation will always, at some point, require feedback.

But how do you create space for powerful feedback?

You follow the Powerful Feedback Framework.

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October 01, 2023/ Amey Lee/
Brand Story Strategy
September 15, 2023

The Importance of Ideal Client Interviews & How To Do One

September 15, 2023/ Amey Lee
The Importance of Ideal Client Interviews & How To Do One

I LOVE Ideal Client Interviews.

Find out why I think they’re so important, and how to go about doing them so you can amplify your marketing message and build a connected brand.

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September 15, 2023/ Amey Lee/
Tribe
September 05, 2023

The Pros & Cons of Rebranding: Is it Worth it for Your Business?

September 05, 2023/ Amey Lee
The Pros & Cons of Rebranding: Is it Worth it for Your Business?

If your brand isn’t feeling right to you, then you can bet that it’s not feeling right to your ideal customers either.

The answer could be a rebrand. Let’s take a look at some of the benefits and challenges of rebranding your business.

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September 05, 2023/ Amey Lee/
Brand Naming
August 17, 2023

7 Content Creation Mistakes to Avoid (& My Tips to Fix Them)

August 17, 2023/ Amey Lee
7 Content Creation Mistakes to Avoid (& My Tips to Fix Them)

You spend a lot of time, money and energy creating content. But are you getting it right?

Here’s my top seven content creation mistakes you might be making – and how to fix them so you can get a better return on your content investment.

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August 17, 2023/ Amey Lee/
Content Creation
August 03, 2023

The Ultimate Guide to Knowing When it’s Time to Hire a Copywriter

August 03, 2023/ Amey Lee
The Ultimate Guide to Knowing When it’s Time to Hire a Copywriter

We all take a DIY approach to certain things in business.

But should copywriting be one of them? Here’s when you should use a professional copywriter to craft your message (and when you can get away with a DIY).

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August 03, 2023/ Amey Lee/
July 20, 2023

Why A Content First Strategy is the Secret to a Great Website

July 20, 2023/ Amey Lee
Why A Content First Strategy is the Secret to a Great Website

Almost every business owner I know has a website disaster story.

And the main reason building a website can be so hard, is because we put design before content when it comes to website development.

In this article, I show you why taking a Content First approach is the secret to a successful website project.

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July 20, 2023/ Amey Lee/
July 03, 2023

Why Marketing Can Feel Icky (And What to Do About It).

July 03, 2023/ Amey Lee
Why Marketing Can Feel Icky (And What to Do About It).

We’ve all experienced it. Marketing that makes you feel icky.

And it’s the last thing you want to be creating for your customers. In this article, I’ll share why it happens and how you can create marketing that really works.

Read More
July 03, 2023/ Amey Lee/
Brand Story Strategy
June 22, 2023

Brand vs Marketing: Why Brand is the Answer to Your Marketing Challenges

June 22, 2023/ Amey Lee
Brand vs Marketing: Why Brand is the Answer to Your Marketing Challenges

Many of my clients describe their problems as marketing problems.

The thing is, issues with your marketing often stem from issues with your brand.

Let’s take a look at why brand is the answer to some of your biggest marketing challenges.

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June 22, 2023/ Amey Lee/
Brand Story Strategy
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