It’s easy to underestimate the power of values when it comes to building a powerful brand.
But shared values are the key to brand loyalty. Let’s look at why they’re important and how you can unlock the values of your brand.
Read MoreThere’s plenty of debate in marketing as to whether Brand Purpose is a valuable brand building asset, or simply a fluffy way for a brand to seem like it means more than it does.
The fact is, the answer to this debate lies entirely in HOW you approach brand purpose.
Here’s the secrets to getting it right.
Read MoreBrand Vision and Brand Mission are key pillars of Brand Story Strategy.
They are strongly linked to Brand Values and help to set the path for many decisions you’ll make as you work to grow your brand.
Let’s take a look at how to write them in a way that will build brand value.
Read MoreResearch shows that if you’ve got a documented content strategy then you’re likely to be significantly more successful with your content efforts.
And getting started doesn’t have to be hard.
Let me show you how.
Read MoreContent. It’s now the number one marketing tool of businesses everywhere.
And like every other part of your business, if you’re going to do content, you need to have a Content Strategy. Or is it a Content Plan? Or is it Content Marketing?
While each of these things are connected, they aren’t the same. Let’s clear things up shall we?
Read MoreNaming things is possibly one of the most difficult things you have to do when you’re starting and running a business.
Unfortunately, there’s no magic wand.
But there are some steps you can follow that will help you work your way to a fantastic name. And I share them all here.
Read MoreNaming a brand or product can be hard. But understanding the different types of names can help to set you on the right path. Let’s look at the Top 4 types of names and how to use them.
Read MoreAuthentic brand voice is key to building brand story – and that’s why it’s a fundamental part of brand story strategy.
Here’s how you can build an authentic brand voice for your brand, along with practical brand voice examples to get you started.
Read MoreThe most critical part of building and authentic brand personality, is building an authentic brand voice. Find out what brand voice is, why it’s important and how you can get started on building one for your brand.
Read MoreWhen it comes to what we call the profile we create for our customer, Customer Personas and Customer Avatars are the same aren’t they?
In this article, I explain why they aren’t exactly the same, and which term is the best one to use.
Read MoreA useful customer persona will help you get your marketing message right so you can build brand advocacy with raving fans. Learn how to create one here.
Read MoreBrand Strategy is evolving.
And Brand Story Strategy is the way forward for brands who want to succeed in building brand advocacy with the people that matter.
Read More
